istanbul
Merkez Mah. Oktay Cebeci Sok. No: 15 D: 1 Şişli/İstanbul, Turkey
Hamburg
Podbielskistraße 21/23, 30163 Hannover, Germany
bodrum
Asarlık Mevkii, Turkuaz Sk. No: 8/10, 48400 Bodrum/Muğla, turkey
Phone
+90(555) 656 6565
Instagrame-mail usSweatshark is a streetwear brand rooted in poker culture but designed for a broad audience.
We created an illustration-driven visual language using subtle visual metaphors for poker slang. Each design originates from terms like “Crabs” (33), “Sunset Strip” (77), “Pocket Rockets” (AA), “Elvis in Vegas” (QQQQK), “Never Loses” (22), “Hooks” (JJ), and “Snowman” (88). The designs work on two levels: modern streetwear for the general public and "inside jokes" for poker players.
The goal was to transform niche online poker terminology into wearable forms without using direct text or casino clichés.
A full product range including graphic t-shirts, sweatshirts, hoodies, and hats, all sharing a tone of minimal layouts and confident typography.
Deliverables:
BRAND STRATEGY
Branding & Visual Identity,
Apparel & Graphic Design,
Illustration System,
Creative Direction.
