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A GLOBAL STREAMING PLATFORM

The Istanbul office of a global streaming platform that prioritizes a "local-first" approach to its creative language.

Brand Strategy & Approach

We integrated cultural cues from Istanbul and Turkey—silhouettes, textures, and colors—into the storytelling of each show. These were applied to glass surfaces and interior panels to create an immersive environment.

Design & Implementation

To design custom illustrations for meeting rooms named after well-known series, reinterpreting them through a localized lens.

Results & Impact

A narrative-driven office space that celebrates both the global brand identity and the unique spirit of the Istanbul team.

Deliverables:

Office Illustration & Environmental Design

project Partner: Park Studio