istanbul
Merkez Mah. Oktay Cebeci Sok. No: 15 D: 1 Şişli/İstanbul, Turkey
Hamburg
Podbielskistraße 21/23, 30163 Hannover, Germany
bodrum
Asarlık Mevkii, Turkuaz Sk. No: 8/10, 48400 Bodrum/Muğla, turkey
Phone
+90(555) 656 6565
Instagrame-mail usFounded in Marmaris and named after the Fredonia region of South America, the brand uses the sloth (named Fred) as its mascot.
We utilized vibrant colors and organic shapes, avoiding stereotypical tropical aesthetics for a contemporary, minimal interpretation. Fred the sloth serves as a narrative anchor to strengthen emotional connection. The identity was applied directly to interior architecture and spatial graphics to create an immersive experience.
To shape a full branding process that blends vivid South American nature with a professional, scalable structure.
A playful yet premium and visually cohesive system integrated across digital and physical spaces.
Deliverables:
Brand Identity Design,
Mascot Creation & Illustration,
Visual Language & Color System,
Environmental & Architectural Integration.
